Googled: The End of the World As We Know It, (Paperback)

from danawl

A bit exhausting but a thorough review of Google up to 2009. A fascinating look at a tool used by me many times daily. I feel like I have a better understanding of this multi-billion dollar income company and its future direction.

from RalphLagana

OK, what I'm about to do is pretty unfair to the author but...I'm going to do it anyway. I'm writing my review halfway through reading the book.This is an interesting book if you know next to nothing about Google. Much of the information about Google's primary founders and its beginning history i...

from rivkat

Surprisingly unsurprising history of Google. Smart, well-connected people had a big idea and were incredibly lucky. They ruffled feathers and made fortunes, almost in equal measure. Will they survive success? Too soon to tell. Auletta, for example, touts the as-of-this-writing (2009) shift of You...

from librisissimo

Lots of good information about the founding and (current) operation of Google. Some genius, some serendipity, some luck, and lots of hard work. Computer geeks are not like other people, but they are more like their own generation than like past nerds. Exit question: is "Don't be evil" the same as...

from jclark88

I read this book because the story of Google fascinates and inspires me in many ways. I feel I learned a lot about what drives the company and what perils may lie ahead. However, the book is as much about media in the digital age as Google itself. Though it always brings it full circle to include...