Truth Be Told - by John O'Brien & David Gallagher (Hardcover)

The book "Truth Be Told" is a must-read for any business leader or marketer looking to harness the power of purpose in their communication campaigns.

Authors Andre Manning and Mark B.

Brown provide valuable insights into the challenges and opportunities of marketing in the age of purpose, and offer practical advice on how to create authentic messaging that resonates with key audiences.

By avoiding "purpose washing" and focusing on core truths, businesses can build a strong brand reputation and drive positive customer engagement.

Don't miss out on this essential guide for anyone looking to make a true difference in their marketing efforts.