Competing Against Luck - by Clayton M Christensen & Taddy Hall & Karen Dillon & David S Duncan (Hardcover)

This groundbreaking book by Clayton Christensen, a renowned innovation expert, offers a revolutionary approach to understanding customer needs and creating successful products.

Unlike traditional methods that focus on understanding customers through surveys or demographics, this book reveals the true power of understanding customer "jobs" to be done.

By identifying the specific jobs that customers want to hire products or services for, businesses can create innovative solutions that meet their needs and desires. The book provides real-world examples from successful companies such as Amazon, Intuit, Uber, and Airbnb, showcasing how they have leveraged this approach to achieve remarkable growth and success.

With its practical insights and actionable advice, "Competing Against Luck" is an essential read for any business leader looking to drive innovation and growth in today's fast-paced marketplace.