The Fall of Advertising and the Rise of PR - by Al Ries & Laura Ries (Paperback)

The Fall of Advertising is a groundbreaking book that challenges the conventional wisdom of advertising as the primary means of building successful brands.

Written by world-renowned marketing strategists Al and Laura Ries, this book provides compelling evidence that the most successful modern brands are built with publicity, not advertising.

Through in-depth case histories of successful PR campaigns and unsuccessful advertising campaigns, The Fall of Advertising offers valuable insights for marketers on how to build credibility and establish mature brands through publicity. The book argues that the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up through PR, and that advertising should only be used to maintain brands once they have been established through publicity.

With its bold and accessible writing style, The Fall of Advertising is sure to turn the world of marketing upside down.

Don't miss out on this game-changing book - order your copy today!