Facebook Marketing for Dummies - (For Dummies) 5th Edition by Stephanie Diamond & John Haydon (Paperback)

This book is a must-read for any marketer looking to effectively add Facebook to their overall marketing mix.

With 2 billion monthly active users, Facebook has evolved into a community of consumers, making it a primary resource for marketers.

Inside, you'll discover how to establish an online presence and fan base, use Facebook Live and Messenger to attract and engage fans, integrate Facebook with other marketing strategies, target a specific audience, and much more.

Whether you're a novice or pro, this book makes Facebook marketing that much more exciting and easy!