Thorndike Health, Home & Learning: Switch : How to Change Things When Change Is Hard (Hardcover)

from nmarun

To start with, I really liked the 'rider-elephant-path' analogy that the authors have chosen to explain change. It made understanding the process of change a lot simpler. The book makes you think about human behavior itself and to some extent, answers why people are the way they are. It gave me s...

from librarythingaliba

Another masterpiece from the brothers Heath, Switch provides a great analogy of the human decision making and motivation systems, complete with Elephants, Riders, and Paths. More importantly, it also includes a set of instructions to manipulate those elements to guide and change behaviors, recipe...

from tgraettinger

I really liked the book itself, with its numerous anecdotes about successful changes/switches. But what I liked even more was the structure - 3 major parts (direct the rider, motivate the elephant, and shape the path), each further broken down into 3 sub-parts (follow the bright spots, script the...

from porch_reader

This is one of the best books I've read about change. Chip and Dan Heath provide a simple, but comprehensive framework for change management. We are controlled by both a rational mind (sometimes called the rider because we think it is in control) and an emotional mind (sometimes called the elepha...

from startwithgivens

This book took me about 6 weeks to read, which is almost unheard of for me. I definitely needed to read this book in very short doses. I also altered my reading schedule several times to get my daily reading for this book in with confidence. Despite all of that, I still really enjoyed the book. I...