Basics Graphic Design 03 - by Neil Leonard & Gavin Ambrose (Paperback)

Basics Graphic Design 03: Idea Generation is a comprehensive guide to generating innovative design solutions through audience, context, and materials research.

This book provides practical exercises and real-world examples to help you develop your own creative and lateral thinking skills.

With a focus on macro to micro idea generation, from brainstorming to more focused and selective systems, this book is an essential resource for any designer looking to take their ideas to the next level.

Whether you're just starting out or looking to expand your design skills, Basics Graphic Design 03: Idea Generation will help you unlock your full creative potential.