Behavioral Data Analysis with R and Python - by Florent Buisson (Paperback)

This book is a game-changer for businesses looking to harness the power of behavioral data! With advanced experimental design and causal diagrams, you'll be able to get the most out of your A/B tests and tease out the causes of behaviors even when running experiments isn't an option.

The author, a seasoned behavioral economist with 10 years of experience in business and analytics, provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.

Don't miss out on this comprehensive guide to understanding and measuring cause and effect, segmenting customers in a transparent and insightful way, and driving optimal business decisions with behavioral data!