Graphic Design Thinking - (Design Briefs) by Ellen Lupton & Jennifer Cole Phillips (Paperback)

Graphic Design Thinking is a must-have book for any creative professional looking to break out of their design rut and arrive at compelling, viable solutions.

Legendary designer Ellen Lupton demystifies the creative process with her accessible, hands-on approach, made famous by her previous book Thinking with Type.

This comprehensive guide explores a wide range of techniques applicable to any brainstorming scenario, grouped into three basic phases of the design process: defining the problem, inventing ideas, and creating form.

From informal strategies ideal for quick thinking to formal research methods, Lupton provides practical examples and case studies from leading professional designers, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk.

Whether you're a working designer, design student, or simply looking to apply inventive thought patterns to everyday creative challenges, Graphic Design Thinking is the ultimate resource for unlocking your full creative potential.