Why We Buy: The Science of Shopping (Audiobook)

from bostonbibliophile

Interesting and insightful with some good tips for people setting up an interactive environment like a shop or a library. It seemed more like an ad for his services and/or his other books but it was a good introduction to the principles behind his business.

from thegreenbee

A book that looks into the psychology of shopping by drawing from many hours and years of field research conducted by the author and his company. A resource that would be an interest to marketers and retailers, as well as consumers. Covers a wide range of topics, from the mechanics of shopping (e...

from NewsieQ

I read the original version in 2001 and recommended it for my non-fiction book group -- so I read this new edition during December 2009 for 01/10 discussion. I'm pretty sure the book will make for an interesting discussion, but I thought this version was less focused (and less fun) than the last ...

from livebug

In Why We Buy (which should more accurately be titled How We Buy, since there is almost nothing on the the yawning abyss of soul-crushing emptiness inside that impels us Beyond Bed and Bath with credit cards aloft) takes us on the journey of Paco the Erstwhile Anthropologist, who spins his ethnog...

from lalalibrarian

I had to read part of _Why We Buy_ for a class (and apply the lessons to libraries), but then I became obsessed and read the whole thing. The chapters on internet shopping are already pretty outdated, but otherwise it's GREAT. Paco Underhill has consulted everyone from Wal-Mart to Starbucks and M...