If You're in a Dogfight, Become a Cat! - by Leonard Sherman (Paperback)

If You're in a Dogfight, Become a Cat! is the ultimate guide to breaking away from the competition and achieving long-term profitable growth.

Drawing on decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School, Leonard Sherman provides practical advice on how to become the cat in a dogfight.

This book is filled with inspiring successes and dispiriting falls from grace, offering deep insights into how to continuously renew competitive advantage and create real value.

Sherman challenges conventional wisdom on several questions that will redefine management best practices, including: * What should be the overarching purpose of your business? * Do you really know what your strategy is? * Is there such a thing as a bad industry? * Where do great ideas come from and how do I find them? * What makes products meaningfully different? * What makes and breaks great brands? * How and when should I disrupt my own company? * What are the imperatives to achieving long-term profitable growth? With dozens of illustrative examples, If You're in a Dogfight, Become a Cat! provides a comprehensive framework for business executives to navigate the building blocks of business strategy and achieve sustained profitable growth.

Whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth, this book is a must-read.

So, don't wait - become the cat in a dogfight today!