This comprehensive guide by Wendy Beech, former Black Enterprise editor, is a must-read for anyone looking to start their own business.

With over 30 years of experience in chronicling the achievements of African American professionals, Black Enterprise brings you the definitive resource for launching and running a successful business.

The book covers everything from defining and protecting your business idea to financing and advertising, with real-life examples from successful black entrepreneurs who persevered in the face of seemingly unbeatable odds.

Don't miss out on this exceptional reference tool that will help you make the most of your business venture.