Beyond the Scoreboard: An Insider's Guide to the Business of Sport (Paperback)

from BlackjackNY

Although the narrative jumps a bit from topic to topic, this is an interesting book on the business of sports. It is well-researched, and does a good job in pointing out how sports have changed due to the huge influx of money, sometimes not for the better. If you aren't aware how sports have chan...

from plumdog28

This is an adequate reference book for sports business, though it jumps around quite a bit and lacks any real thesis or structure. One large problem is that it is entirely upbeat - there is little to no acknowledgment that there are any problems in sports business. For instance, the section of th...

from MargoMargo

Sports business analyst Rick Horrow's latest encyclopedic book on the intertwined worlds of sports and business is filled with fascinating details and insider information. Such gems as "Five Sports Television Innovations Fans Can't Live Without," "Not Your Father's Turf: An Iconic American Brand ...

from GaryLeeJones

This is a good browsing book for the general reader, but not a thoughtful analysis of the business of sport. It includes lot of factoids, sidebars and graphic divisions of the page, bold sub-heads, highlighted sections with contrasting background colors, bullet points, and the like. It is like a ...

from Stir

This book looks at how sports has developed into a big business. Focusing on the massive revenue growth in most sports. I was hoping for an in depth book targeted to serious sports fans, but the book felt more like a survey of sports business information.