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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)

By Walmart

4 (11)

$ 20.70

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Price last updated : Aug 11, 2024 3:32 AM

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    Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (Paperback)

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    from phoenixcomet

    I actually found Brand Failures to be more interesting than Brand Successes. Sometimes why things fail seems to make no sense whatsoever. Matt Haig does a good job of briefly discussing the reason why a particular brand, particularly an old and venerated brand may fail.

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