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Brand Success: How the World's Top 100 Brands Thrive and Survive (Paperback)
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Brand Success: How the World's Top 100 Brands Thrive and Survive (Paperback)
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from phoenixcomet
I admit it. I like marketing. I am always fascinated by how a company becomes as big as it does and how/ what it is selling. In Brand Success, Matt Haig looks at the world's top 100 brands and discusses what they were selling and how they promoted themselves. Each entry is short, no more than 3 p...
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