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- Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand (Hardcover) by Neville Isdell, David Beasley
Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand (Hardcover) by Neville Isdell, David Beasley
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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand (Hardcover) by Neville Isdell, David Beasley
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3.5 of 5
2 customer reviews
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from Writermala
This book is billed as 'A CEO's life story of building the world's Most popular Brand.' Indeed it is the story of Coke and its growth along with Neville Isdell's rise in the company. However, it is more than that. It talks about the politics in various areas that Isdell served in and the culture ...
from kccolakids
Very interesting view from former CEO, but somewhat of a hard read as so many references to foreign people, cities, and companies. As with all Coke stories, alot of interesting history of America and other countries as well. Very informative.
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