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Change of Heart: What Psychology Can Teach Us about Spreading Social Change (Paperback) by Nick Cooney
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Change of Heart: What Psychology Can Teach Us about Spreading Social Change (Paperback) by Nick Cooney
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The aim of this book is to make available the current knowledge about how to achieve social change - why people adopt change, how they are best addressed, where (on whom) to focus the effort. Though some chapters offer approaches that sound very manipulative, the author maintains in his closing c...
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