Golden Arches East - 2nd Edition by James L Watson (Paperback)

The Golden Arches East is a thought-provoking and insightful exploration of the cultural implications of McDonald's global success.

This second edition includes a new chapter on recent attacks on the fast-food chain as a symbol of American imperialism, as well as its role in the obesity controversy currently raging in the US food industry.

With a focus on East Asian franchises, this book provides a comprehensive and nuanced understanding of the cultural significance of McDonald's in an increasingly globalized world.

Whether you are interested in marketing, cultural studies, or simply curious about the impact of globalization, The Golden Arches East is a must-read.