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Insanely Simple: The Obsession That Drives Apple's Success (Hardcover) by Ken Segall
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Insanely Simple: The Obsession That Drives Apple's Success (Hardcover) by Ken Segall
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3.5 of 5
2 customer reviews
Walmart
2 reviews
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from abycats
Has some good stories about Steve Jobs but is somewhat repetitive otherwise. Simplicity always wins over complexity and the trick is to recognize when you're beginning complex. That's it.
from mrgan
This is a quirky and charmingly plain collection of anecdotes about Segall's interactions with Steve Jobs, and, more importantly, his takeaway lessons from Apple's success. It is, by design, a cherry-picked history, but in that it actually succeeds where Walter Isaacson's authorized biography fai...
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