from Gingermama

I really enjoyed this, and recommend it to anyone who is interested in marketing strategies. If nothing else, read chapter 9 on data mining. It's fascinating and very disturbing.

from wonderperson

A real eye opener to the way Marketeers-online, and off use neuroscience to target behavioural advertising at us to make us buy.

from LaPhenix

Thoroughly enlightening and horrifying! This book had a ton of information about how companies are vying for our patronage.

from PDCRead

Some scary stuff in here about how the marketing mind thinks! Read and learn!

from mstrust

Lindstrom, a marketer with decades of experience at shaping the images of McDonald's, Microsoft and even an unnamed royal family (but you can guess who), explains how retailers get you to buy and how brands get you to buy their products. It even more invasive than you'd think. Lindstrom details t...