Enchantment : The Art of Changing Hearts, Minds, and Actions (Paperback)

from

There are some good bits in here about how to enchant others with your personal presence, your product or service, or your cause. The broad target gives the book a spotty feel, though. Some of the personal stories aren't really good fits for the sections they aim to illustrate, and the book could...

from quondame

OK, so I'm sort of like an Orc reading the Ranger's manual for this one, so not the target audience, but I've seen these ideas put into action and felt the effects, so I'm going to say there is really a good deal of very serious advice here, presented in a light seeming soufflé. But could a sever...

from LisCarey

This is a business book for people who really want practical advice on how to become a better, more successful, happier business person.Unlike many business books, it's neither a relentlessly detailed case study that wears you out trying to absorb lots of detail that may or may not be relevant to...

from Neale

I agree with a lot of his ideals. His examples are pertinent. Lots of great ideas for your business and practical ways to promote it effectively.My first Guy Kawasaki book and it won't be my last. I enjoy his writing style and the content.

from LisCarey

This is a business book for people who really want practical advice on how to become a better, more successful, happier business person.Unlike many business books, it's neither a relentlessly detailed case study that wears you out trying to absorb lots of detail that may or may not be relevant to...