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Postmillennial Pop: Your Ad Here: The Cool Sell of Guerrilla Marketing (Paperback)
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Postmillennial Pop: Your Ad Here: The Cool Sell of Guerrilla Marketing (Paperback)
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from DavidWineberg
Great Cover, Dense Read This is a really tough slog, though it does get easier as the scar tissue builds. Your Ad Here has an enormously weak beginning. It starts with a bafflegab definition of guerilla marketing: “In Foucaldian terms, it is a mode of governance set upon an active subject, not a ...
from rivkat
Michael Serazio, Your Ad Here: The Cool Sell of Guerrilla Marketing: Foucauldian analysis of modern marketing techniques that disguise or embed ads, recruiting consumers to make meaning for advertisers-as we often do in fandom. Brands position themselves as partners or advisors rather than instru...
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