The Victory Lab : The Secret Science of Winning Campaigns (Paperback)

from ridgeclub

The Victory Lab will appeal to political types.  Sasha Issenberg's book traces the intersection of digital technology and behavioral science as they apply to elections and the marketing of candidates.  There are interesting profiles of some of the many behind-the-scenes players in our political l...

from ajungherr

The book offers a detailed narrative on the development of the quantitative mind set in US campaigns during the last 50 years. The information contained is very valuable. Still the book is a bit heavy on anecdotes and personal narrative. For my taste it would have benefited by a stronger analytic...

from JBD1

If you've ever wondered about those super-personalized emails you get from political campaigns, or been intrigued about just how those pollsters know which demographics are "breaking" for one candidate or the other, you may want to pick up journalist Sasha Issenberg's new book The Victory Lab: Th...

from rivkat

Very detailed history of the modern data-focused campaign, using microtargeting to make sure each potential voter is "touched" in just the right way, and yes it is in some sense that creepy. The detailed portrait of entrenched resistance to better means of finding relevant voters is useful in sho...

from bkd

I just got to this book after knocking out some other books on my reading list, and I have to say that I am absolutely loving it so far (about a third of the way through). The author (Sasha Issenberg) created an engaging narrative, livening up what can be a dull topic. Additionally, he writes in ...