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A/B Testing The Most Powerful Way to Turn Clicks Into Customers by Dan Siroker
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A/B Testing The Most Powerful Way to Turn Clicks Into Customers by Dan Siroker
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from raykhenberg
Unlike the few other business books I have read in my life this isn't just one chapter repeated over and over with a few simple word changes. The book actually does a great job helping people understand what A/B and multivariate testing are then moves on to explain the value proposition and provi...
from raykhenberg
Unlike the few other business books I have read in my life this isn't just one chapter repeated over and over with a few simple word changes. The book actually does a great job helping people understand what A/B and multivariate testing are then moves on to explain the value proposition and provi...
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