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  • The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers (Hardcover) by Eric Clark
    • The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers (Hardcover) by Eric Clark

    The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers (Hardcover) by Eric Clark

    By Walmart

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    Price last updated : Aug 11, 2024 7:55 AM

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      The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers (Hardcover) by Eric Clark

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      from nowthatsoriginal

      The reader gets a thorough education on the history and workings of the toy industry. From the heyday of independent toy inventors of the early 1900's when there were about 500 toy makers, to now, a hundred years later, where Hasbro and Mattel control about a third of the U.S market, and the focu...

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      from nowthatsoriginal

      The reader gets a thorough education on the history and workings of the toy industry. From the heyday of independent toy inventors of the early 1900's when there were about 500 toy makers, to now, a hundred years later, where Hasbro and Mattel control about a third of the U.S market, and the focu...

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      from librarybrandy

      A look at the seedy underbelly of the toy industry, from R&D to marketing to manufacturing, backed up with a lot of anecdata and industry case studies.

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