Wordcraft: The Art of Turning Little Words Into Big Business, (Paperback)
$ 18.25
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Wordcraft: The Art of Turning Little Words Into Big Business, (Paperback)
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from jennieg
I just started this book but I probably won't finish it. I wish I had a word for non-fiction books that should have just been a magazine article. I don't think this topic can really support a book-length treatment. I really don't care about the author's moods/life quest/search for a job/what have...
from deldevries
Tells the stories of several companies work to define themselves with new names (Accenture, the consulting arm of the now defunct Big Eight accounting firm Arthur Anderson) or terms such as e-business (IBM in the mid 1990's as they transitioned from big computing to network computing and were att...
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