Designing for Behavior Change: Applying Psychology and Behavioral Economics (Paperback)

from LadyJbug

First, I need to begin by saying that this book was totally not what I was expecting - I broke the first rule I try to teach my students which is to make sure one understands the author's message before moving on. I initially believed this book was something I would find helpful, for the classroo...

from mkboylan

[Designing for Behavior Change] by [[Stephen Wendel]] Stephen Wendel has developed an excellent and specific, detailed plan for designing products that will help people change their lives for the better.  He identifies the target behavior, the new behavior and what is needed to make that happen. ...

from esonic

The book is very comprehensive in scope, describing the whole process from collecting ideas, through developing and sifting through them, implementing and evaluating results. It's a well organized approach and easy to follow. Where it's lacking is in examples - they're few and usually very shallo...

from snik

I received an electronic version of this book for free on LibraryThing in exchange for an honest review. While this book focused on the how and why of processes to design products that can help behavior change, I also found it helpful to better understand behavior change in myself. I now better u...

from snik

I received an electronic version of this book for free on LibraryThing in exchange for an honest review. While this book focused on the how and why of processes to design products that can help behavior change, I also found it helpful to better understand behavior change in myself. I now better u...