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- Mission-Based Marketing: An Organizational Development Workbook; A Companion to Mission-Based (Paperback) by Peter C Brinckerhoff
Mission-Based Marketing: An Organizational Development Workbook; A Companion to Mission-Based (Paperback) by Peter C Brinckerhoff
$ 29.75
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Mission-Based Marketing: An Organizational Development Workbook; A Companion to Mission-Based (Paperback) by Peter C Brinckerhoff
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Walmart
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from OliviainNJ
Brinkhoff's book takes the reader step-by-step through the creation of a marketing plan, with emphasis on addressing the wants (as defined by the customer) rather than the needs (as defined by the organization) of the customer. It's readable, not intimidating, and is a great place to start for an...
from OliviainNJ
Brinkhoff's book takes the reader step-by-step through the creation of a marketing plan, with emphasis on addressing the wants (as defined by the customer) rather than the needs (as defined by the organization) of the customer. It's readable, not intimidating, and is a great place to start for an...
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