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The Innovator's Hypothesis : How Cheap Experiments Are Worth More Than Good Ideas (Hardcover)

The Innovator's Hypothesis : How Cheap Experiments Are Worth More Than Good Ideas (Hardcover)

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    The Innovator's Hypothesis : How Cheap Experiments Are Worth More Than Good Ideas (Hardcover)

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    from mitchellray

    Michael Schrage provides a methodology for running creative experiments to produce high-impact innovations quickly, simply, and with less expense. This is an innovation process meant for the quick-moving business world of the 21st century. Schrage describes a team process that generates quick res...

    logo

    from mitchellray

    Michael Schrage provides a methodology for running creative experiments to produce high-impact innovations quickly, simply, and with less expense. This is an innovation process meant for the quick-moving business world of the 21st century. Schrage describes a team process that generates quick res...

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