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Paid Attention: Innovative Advertising for a Digital World (Paperback)
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Paid Attention: Innovative Advertising for a Digital World (Paperback)
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from DavidWineberg
Faris Yakob starts off as you would hope for a book called Paid Attention, explaining that it is no longer possible to purchase the magazine, program or time slot to have your entire target audience seeing and/or hearing your message. Media have multiplied, fragmented and taken the audience with ...
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