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- The Last Mile: Creating Social and Economic Value from Behavioral Insights (Hardcover) by Dilip Soman
The Last Mile: Creating Social and Economic Value from Behavioral Insights (Hardcover) by Dilip Soman
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The Last Mile: Creating Social and Economic Value from Behavioral Insights (Hardcover) by Dilip Soman
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from DavidWineberg
Gaming the consumer The last mile is the consumer-facing stage of a good or service. The first mile is the conceptualizing process at the company or agency. One is strategic, the other tactical, so they ought to be quite different. Dilip Soman collects a vast number of studies in this book, to te...
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