Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s (Hardcover)

from SDaisy

For the sake of accuracy, I asked the assistance of a famous and respected dragracer/car builder, who has owned and built over 50 muscle cars, in writing this review. This book is about the marketing techniques employed by the major car manufacturers of the '60s and '70s, and how the idea of the ...

from pennyvert

Full disclosure. I gave this book to my husband. He was very interested in it, he is a car guy. I know he loved reliving the whole muscle car era. He owned a lot of these type of vehicles and really enjoyed looking at the pictures. I can't vouch for the writing or editing, don't know how much my ...

from PencilStubs

Pros: As far as aesthetics go, this book is as sleek and striking as the cars it features. It's oversized, with glossy pages, tons of (mostly) color photos, and a well-spaced and flowing layout. If nothing else, you could spend an hour or two just flipping through the book, admiring the myriad of...

from aya.herron

Take a trip back in time to a place where muscle cars ruled the road. These awesome performance cars are still highly coveted today. But back in the day AMC, Chrysler, Ford, General Motors, and Studebaker had to come up with creative marketing and advertising schemes to get these cars into people...

from XxXxAvalonXxXxArcher

If you love a great homely good time book, this is it. The pages are like flipping through antique bookings of the historical cars. The images are stunning and endearing. It reminds me of being little and being as fascinated with cars as I now am all again for the first time. The graphics and inf...