Small Data : The Tiny Clues That Uncover Huge Trends (Hardcover)

from Brainannex

Interesting information but the book itself is flawed by not enough conclusions reached from the mountains of data and a narrative voice that feels a bit know-it-all.

from angiestahl

I put this on my TBR list as soon as I heard it was coming. I respect Martin Lindstrom--he's well marketed and I've read Brandwashed and Buyology and while neither was life-altering, both showcased solid thinking. So...I work with small data also, so I have an appreciation for it and powerful ins...

from DavidWineberg

It takes an outsider When Martin Lindstrom comes for a visit, watch out. He will examine, note and ponder absolutely everything, from hand gestures to wall décor and even the toilet water. He never knows what will inspire some eureka moment that he can apply to a client's brand and make it a winn...

from DavidWineberg

It takes an outsider When Martin Lindstrom comes for a visit, watch out. He will examine, note and ponder absolutely everything, from hand gestures to wall décor and even the toilet water. He never knows what will inspire some eureka moment that he can apply to a client's brand and make it a winn...