Rudolph the Red-Nosed Reindeer : An American Hero (Paperback)

from ethel55

This book was fun to pick up. When Robert May, a copywriter for Montgomery Ward, penned a tale about a little reindeer for a holiday giveaway, I would guess all involved wouldn't have dreamed the impact he would have. Taking off from there, Lankford leads us to Gene Autry and the Rankin/Bass year...

from stephivist

Don't let the playful topic, decorative layout, and colorful images fool you - this is a detailed historical study of Rudolph and his place in American history and culture. Probably not the best choice for someone looking for simple holiday nostalgia, but a great read for the history-buff. Lankfo...

from Winnemucca

Rudolph the Red-Nosed Reindeer: An American Hero is an academic and well-researched study of the marketing that underscored the development of an iconic cultural Christmas hero. The 177 page text includes extensive footnotes, a lengthy bibliography, and an index. Photographs reinforce the content...

from bookappeal

Apparently well-researched, Lankford's exploration of the history of Rudolph the Red-Nosed Reindeer can be a bit exhausting for such a slight topic but some of the stories about Rudolph's rise to stardom are interesting. Created as a poem by Robert May for a Montgomery Ward holiday giveaway in 19...

from natosha120

I love the classic books during Christmas and the book, Rudolph the Red-Nosed Reindeer by Ronald D. Lankford really added to my Christmas spirit! The classic story about Rudolph, which is one of my favorites, really brings back memories. I actually wrote to Santa one year to ask to be a reindeer ...