Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

Brian Kurtz's "Overdeliver" is a comprehensive guide to maximizing revenue and relationships through direct response marketing.

As a seasoned expert with over four decades of experience, Kurtz shares his philosophy that marketing is the only thing that matters in life.

This book provides a roadmap for growing your business, making more money, and maximizing your impact in your market while loving what you do. Kurtz outlines the 4 pillars of being extraordinary, the 5 principles of "original source," and the 7 characteristics of world-class copywriters.

He also provides multiple ways to track metrics that matter in every campaign and medium, both online and offline.

Additionally, Kurtz emphasizes the importance of customer service and fulfillment as marketing functions. Don't miss out on this opportunity to learn from one of the most successful marketers in the industry.

With "Overdeliver," you'll have a crystal-clear understanding of how to use all the tools at your disposal to grow your business and achieve success.