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Behind the Manipulation : The Art of Advertising Copywriting (Paperback)

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Behind the Manipulation : The Art of Advertising Copywriting (Paperback)

Behind the Manipulation : The Art of Advertising Copywriting (Paperback)

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Behind the Manipulation : The Art of Advertising Copywriting (Paperback)

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Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising.

It offers readers a step-by-step guide to writing brand advertising for all media-including social media.

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