Dark Horse: How Challenger Companies Rise to Prominence (Paperback) by Pete Santilli, Dan Mack

from viennamax

A lot of thought starters for creating a real winning organization: The author tried to find out what makes the difference in small, agile and a little bit messy companies that are - against all odds - outpacing their competitors. There are more than a dozen examples of such 'dark horse' companie...

from kwsmithskultety

Filled with buzzwords and slick marketing advice, this book started off quickly and easily. Then it started to bog down, due to the fact that the same advice seemed to be offered in each chapter, but with different words. I did like that each chapter finished with questions for entrepreneurs to a...

from Lakenvelder

Who does not like the Dark Horse? These are the small companies drive by core values and convictions that are very successful. Dan with his very unique and through writing style takes you into the world of these small companies with great examples of how they do it. This is a book I really sugges...

from deblemrc

Although claiming to be applicable to all organisations/functions, I believe this management book will be most suitable to those organisations/people who want to make their sales & marketing functions more customer oriented. But then, everybody working in any function/organisation should know who...

from LarryMicheli

The author worked for, consulted or researched small businesses exploring how these "Dark Horse" companies succeed in spite of the competition from large established competitors. He tells the formulas these Dark Horses use to win. He lists the ten growth enablers that the best leaders use to win....