Citizen Coke: The Making of Coca-Cola Capitalism, (Paperback)

from marshapetry

Interesting story, excellent narrator. The history part of Coke was interesting but the narrator digressed into his/her own opinions of what Coke executives were thinking, strategizing, how capitalism and business work and should work, etc... and that was truly appalling. I caught myself saying "...

from Writermala

If you thought "Fast Food Nation" was a blockbuster, wait till you read this one. My reaction on reading this interesting history of Coke was to ask, "is coke the real thing?" Coke seems to have had a business plan based on using others to make money for them. Or, in their own words if they could...

from rivkat

Now this book, unlike Empire of Cotton, has a real working definition of the kind of capitalism it identifies: capitalism in which private profits are enabled by resource extraction subsidized by the state, epitomized by Coca-Cola's success at getting others to bear the costs of its ventures. The...

from rivkat

Now this book, unlike Empire of Cotton, has a real working definition of the kind of capitalism it identifies: capitalism in which private profits are enabled by resource extraction subsidized by the state, epitomized by Coca-Cola's success at getting others to bear the costs of its ventures. The...