Lingua Franca (Paperback)

from BraveNewBks

3.5 stars. A fun premise: Miles Platting has founded a company that finds corporate sponsorships for towns that have fallen on hard times. Some people, including his ex-wife, Kendal, with whom he would dearly like to be reunited, see this as a crass affront to tradition, to history, and to langua...

from MarcusKB

An excellent read! I found the concept unpleasant - towns being renamed to brand names in exchange for sponsorship and hoped-for regeneration. At the start of the book, you share the confusion of Miles, the ex-teacher who created Lingua Franca, the company responsible for selling the renaming rig...

from MarcusKB

An excellent read! I found the concept unpleasant - towns being renamed to brand names in exchange for sponsorship and hoped-for regeneration. At the start of the book, you share the confusion of Miles, the ex-teacher who created Lingua Franca, the company responsible for selling the renaming rig...