The Storyteller's Secret : From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't (Paperback)

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Having spent five years in medical school, I tend to see the world through data - through facts and figures and not stories. My reading this book proves that I am still interested in the power of stories. Gallo uncorks the power of a narrative through a bunch of stories (some religious, some busi...

from figre

On a cool February morning, the reader opened up a book and read the following. "In the summer of 2011 Pete and his mom, Nancy, were sitting at the dinner table..." A few days later, he picked up the same book, opened to another chapter, and read, "On a cold January day in 1961 Fred Schultz broke...

from figre

On a cool February morning, the reader opened up a book and read the following. "In the summer of 2011 Pete and his mom, Nancy, were sitting at the dinner table..." A few days later, he picked up the same book, opened to another chapter, and read, "On a cold January day in 1961 Fred Schultz broke...