The Influential Mind : What the Brain Reveals About Our Power to Change Others (Hardcover)

from 06nwingert

Using a combination of psychology and neuroscience, The Influential Mind describes how we can influence and change others around us ( and ourselves) by using innovative tactics. We should discard the old, conservative, tried-and-true methods of influence in exchange for these newer ones. For exam...

from realbigcat

The Influential Mind by Tali Sharot is an excellent book delving into the brain mind connection and how we influence people and persuade them. The science based research explains how we miss opportunities to influence people and the difficulty we have with changing our attitudes. Sharot explores ...

from ajlewis2

In this book seven critical factors that impact how we make personal decisions or how well we succeed in our attempt to influence others are discussed. They are prior beliefs, emotion, incentives, agency (control), curiosity, state of mind, and other people. These factors are clearly presented. I...

from MichaelLynnSr

The author, a cognitive neuroscientist, researches the connections between psychology and neuroscience. Essentially, she uses experiments in human psychology to help understand the physical structures of the brain. That increased knowledge of the brain helps to inform and direct further research ...

from Kronomlo

"The Influential Mind" explains to us, through behavioral science, how illogical humans really are. We say that we're truly logical beings who use higher though to make our own, individual, decisions (not being influenced by anyone or anything else). Well, that's mostly wrong. Try to convince som...