Pre-Owned Imagine : How Creativity Works (Hardcover) 9780547386072

from lincics

Offers intriguing insights into the psychology of creativity based on an exploration of academic research and case studies of innovative individuals and companies, including Bob Dylan, Milton Glaser, David Byrne, 3M and Pixar. Lehrer succeeds in bringing together a wide assortment of information ...

from mawls

Full of anecdotal evidence, this book presents the reader with a variety of ways to think about creativity and what makes a person creative. If you're interested in neuroscience, parts of the book explain the science behind creative people and works. If you're interested in how people come up wit...

from AmberTheHuman

So I heard the Fresh Air interview of this author. And he talked about improv, which I lurv, and so I said to myself, read this book! But the hold line was super long at the Los Angeles library, so I waited. I was like 63rd or some such. And then the call comes in and the book is mine! So I pick ...

from heike6

We understand creativity, but it is complex. Sometimes you need to relax and be open to new connections, and other times you need to hunker down and put in hard work. Having the right social atmosphere helps exponentially. Brainstorming doesn't work and criticism does. Sharing information is esse...

from KamGeb

Interesting book ways creativity is increased in cities and companies. There were some really interesting point. In addition, there were some interesting tidbits about creativity such as stories about how Pixar works and about YoYo Ma. However, the book did drag in places. I think it might have b...