Un peque?o empuj?n / Nudge : El Impulso Que Necesitas Para Tomar Mejores Decisiones Sobre Salud, Dinero Y Felicidad/ Improving Decisions About Health, Wealth, and Happiness

from nbmars

As you struggle with New Year's resolutions, you might want to consider consulting this book for guidance. At the time this book was published, both authors were professors at the University of Chicago. Both Thaler and Sunstein are firm believers in the efficacy of market forces, but they acknowl...

from IanMPindar

This book took me 5 years to read! Yes, five years! When I was working a mad full time job and there was no one in the house to receive deliveries during the week, it always befell me to go the Post Office to collect on a Saturday morning. The queue always stretched out of the office into the st...

from Cecilturtle

There are many factors that influence our decisions without even our realizing it. In this book, Thaler and Sunstein analyze the decision-making process, the human tendencies that impede the process, the factors that influence them and ways to help people make better decisions. It's a fairly simp...

from slothman

I saw some summaries of ideas in this book and heard that they're popular among the economic advisors to the Obama campaign, so I picked up a copy to take a look. Thaler and Sunstein begin by acknowledging that the species homo economicus, Econs, are common to economists' theories, but their beh...

from LynnB

Nudges are small, relatively non-intrusive ways that decision makers in government or industry can encourage people to make choices that are better for their health, wealth, or other forms of well-being. The authors explain the concept of "choice architecture" and how it can be used in designing ...