The New and Complete Business of Licensing - by Greg Battersby & Danny Simon (Paperback)

This comprehensive guide to licensing provides a detailed understanding of the practice from both the licensee's and licensor's perspectives.

With contributions from industry experts and an extensive appendix with downloadable forms, this book is a valuable resource for anyone looking to navigate the complex world of brand licensing.

Whether you're a novice or an experienced professional, this book will provide you with the knowledge and tools you need to succeed in the ever-evolving licensing business.

Don't miss out on this opportunity to gain a competitive edge in the market - get your copy of "Licensing: The Art and Science of Brand Expansion" today!