Marketing Automation For Dummies - by Mathew Sweezey (Paperback)

This book is a must-read for any business looking to take their marketing efforts to the next level.

With expert insights from Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), you'll learn how to leverage marketing automation technology to increase lead conversions and improve forecasting and customer segmentation.

The book provides a comprehensive introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them.

Whether you're new to marketing automation or looking to take your existing efforts to the next level, this book is the perfect guide to get you up and running with marketing automation and putting your business on the cutting edge of competitiveness.

Don't miss out on the opportunity to transform your marketing strategy and take your business to new heights!