From Hang Time to Prime Time - by Pete Croatto (Hardcover)

The NBA's transformation into a global cultural institution is a fascinating story that this book tells in vivid detail.

From the merger of the American Basketball Association-National Basketball Association in 1976 to the rise of legendary talents like Dr.

J, Magic Johnson, and Michael Jordan, Croatto takes readers behind the scenes of this incredible journey.

With a focus on how game attendance skyrocketed and racial lines dissolved during this time, this book is a must-read for any basketball fan or pop culture enthusiast.

With its thorough research and engaging writing style, this book will leave you with a new appreciation for the NBA's impact on society and entertainment.

Don't miss out on this exciting journey through the history of the NBA!