Designing Brand Identity - 5th Edition by Alina Wheeler (Hardcover)

Designing Brand Identity is a comprehensive resource for brand builders, providing practical tools and best practices for creating successful brands.

With over 100 branding subjects, checklists, tools, and diagrams, as well as 50 case studies that describe goals, process, strategy, solution, and results, this book covers everything from research to design execution, launch, and governance.

Written by Alina Wheeler, a renowned expert in the field, this fifth edition has been updated with new information on digital branding, social media, and global branding.

Whether you're a project manager, educator, or student, Designing Brand Identity is an essential reference for anyone looking to create a strong brand identity.