The Challenger Sale - by Matthew Dixon & Brent Adamson (Hardcover)

The Challenger Sale is a groundbreaking book that will revolutionize the way you approach sales.

Based on an exhaustive study of thousands of sales reps across multiple industries, it reveals that classic relationship building is a losing approach for selling complex, large-scale business-to-business solutions.

The authors identify five distinct profiles of sales reps and show that only one type - the Challengers - consistently deliver high performance. Challengers don't just build relationships with customers; they challenge them with unique insights about how they can save or make money.

They tailor their sales message to the customer's specific needs and objectives, and are assertive in pushing back when necessary.

The good news is that the things that make Challengers unique are replicable and teachable to the average sales rep. Don't miss out on this opportunity to transform your sales approach and achieve consistent high performance.

Read The Challenger Sale today and start selling like never before!