Branding for Dummies - 2nd Edition by Bill Chiaravalle & Barbara Findlay Schenck (Paperback)

Branding For Dummies is a comprehensive guide for business leaders looking to set their brand up for ultimate success.

This book provides plain-English advice and step-by-step instructions on how to create, improve, and maintain a successful brand.

It covers defining your company's mission, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy.

The book also includes tips and cautionary advice on social media and its impact on personal and business branding programs, as well as balancing personal and business brand development.

With this book, you'll learn how to create a strong brand that matches your employer's objectives while launching your own career.

Don't miss out on the opportunity to take your brand to the next level with Branding For Dummies.