Malcolm McDonald on Marketing Planning - 2nd Edition (Paperback)

The ultimate marketing planning guide for professionals and students alike! Malcolm McDonald On Marketing Planning, Second Edition is a comprehensive resource that provides practical insights into creating an effective marketing plan.

With a focus on real-world application, this book offers templates and tools to help you navigate the complexities of marketing planning.

Whether you're working on advertising, sales promotion, or other elements within the marketing fold, this guide has something for everyone.

Don't miss out on the opportunity to elevate your marketing strategy with this indispensable resource!